{"id":186,"date":"2022-05-17T10:39:57","date_gmt":"2022-05-17T01:39:57","guid":{"rendered":"https:\/\/webmarketing.texthosting-b.net\/?p=186"},"modified":"2024-11-20T01:09:54","modified_gmt":"2024-11-19T16:09:54","slug":"lesson3-2-usp%e3%82%92%e8%80%83%e3%81%88%e3%82%8b","status":"publish","type":"post","link":"https:\/\/webmarketing.texthosting-b.net\/?p=186","title":{"rendered":"Lesson3-2 USP\u3092\u8003\u3048\u308b"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"429\" src=\"https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_1892596945.jpg\" alt=\"\" class=\"wp-image-240\" srcset=\"https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_1892596945.jpg 1000w, https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_1892596945-300x129.jpg 300w, https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_1892596945-768x329.jpg 768w, https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_1892596945-624x268.jpg 624w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u3053\u306e\u30ec\u30c3\u30b9\u30f3\u3067\u306f\u3001<br>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044<br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u300cUSP\u300d<\/mark><\/strong>\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>USP\u3068\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3067\u3059\u304c\u3001<br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Unique Selling Proposition\u306e\u7565\u3067\u3001<br>\u4ed6\u793e\u306b\u306f\u306a\u3044\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f\u306e\u3053\u3068<\/mark><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u3042\u306a\u305f\u306e\u4f1a\u793e\u3060\u3051\u304c\u63d0\u4f9b\u3067\u304d\u308b\u5229\u76ca\uff08\u4fa1\u5024\uff09<\/mark><\/strong>\u3067\u3042\u308a\u3001<br>\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u8a00\u3044\u63db\u3048\u308c\u3070\u3001<br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u300c\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u7406\u7531\u300d<\/mark><\/strong>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">\u9867\u5ba2\u304b\u3089\u3059\u308c\u3070\u3001<\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u540c\u3058\u3088\u3046\u306a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306f\u4e16\u306e\u4e2d\u306b\u3042\u3075\u308c\u3066\u3044\u308b\u306e\u3067\u3001<br>USP\u304c\u308f\u304b\u308c\u3070\u8ff7\u3046\u3053\u3068\u306a\u304f\u5546\u54c1\u3092\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_1681785787.jpg\" alt=\"\" class=\"wp-image-215\" srcset=\"https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_1681785787.jpg 1000w, https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_1681785787-300x200.jpg 300w, https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_1681785787-768x512.jpg 768w, https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_1681785787-624x416.jpg 624w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">USP\u306e\u6210\u529f\u4e8b\u4f8b<\/h1>\n\n\n\n<p>USP\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u3001<br>\u4e16\u9593\u3067\u5e83\u304f\u77e5\u3089\u308c\u308b\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M&amp;M&#8217;s<\/h3>\n\n\n\n<p>\u30a2\u30e1\u30ea\u30ab\u3067\u304a\u306a\u3058\u307f\u306e\u30ab\u30e9\u30d5\u30eb\u306a\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3001M&amp;M&#8217;s\u3002<\/p>\n\n\n\n<p>M&amp;M&#8217;s\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306f\u307f\u306a\u3055\u3093\u3082\u3054\u5b58\u3058\u306e\u901a\u308a\u3001<br>\u624b\u3067\u6301\u3063\u3066\u3082\u6eb6\u3051\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u306f\u7802\u7cd6\u3067\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3092\u3057\u3063\u304b\u308a\u30b3\u30fc\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ed6\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306b\u306f\u306a\u3044\u3053\u306e\u9b45\u529b\u3092USP\u3068\u3057\u3066\u58f2\u308a\u51fa\u3057\u305f\u306e\u304c\u3001<br>\u3053\u306e\u30b3\u30d4\u30fc\u3067\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u201d\u53e3\u3067\u3068\u308d\u3051\u3066\u3001\u624b\u306b\u3068\u3051\u306a\u3044\u201d<\/mark><\/strong><\/p>\n<cite>http:\/\/www.m-ms.jp\/history\/<\/cite><\/blockquote>\n\n\n\n<p>\u3053\u306e\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u3067\u3001\u30d2\u30c3\u30c8\u5546\u54c1\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/06\/shutterstock_225343639.jpg\" alt=\"\" class=\"wp-image-306\" srcset=\"https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/06\/shutterstock_225343639.jpg 1000w, https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/06\/shutterstock_225343639-300x200.jpg 300w, https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/06\/shutterstock_225343639-768x512.jpg 768w, https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/06\/shutterstock_225343639-624x416.jpg 624w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u7a32\u8449\u88fd\u4f5c\u6240<\/h3>\n\n\n\n<p>\u304b\u3064\u3066\u30c6\u30ec\u30d3\u3067\u3088\u304f\u898b\u305f\u7a32\u8449\u88fd\u4f5c\u6240\u306eCM\u306f\u3001<br>\u5370\u8c61\u306b\u6b8b\u3063\u3066\u3044\u308b\u4eba\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u7269\u7f6e\u304d\u306e\u4e0a\u306b100\u4eba\u304c\u4e57\u308a\u3001<br>\u3053\u306e\u4f1a\u793e\u306e\u7269\u7f6e\u304c\u3044\u304b\u306b\u4e08\u592b\u3067\u3042\u308b\u304b\u304c\u3001<br>\u6d88\u8cbb\u8005\u306b\u30b9\u30c8\u30ec\u30fc\u30c8\u306b\u4f1d\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u201d\u3084\u3063\u3071\u308a\u30a4\u30ca\u30d0    100\u4eba\u4e57\u3063\u3066\u3082\u5927\u4e08\u592b\uff01\u201d<\/mark><\/strong><\/p>\n<cite>https:\/\/www.inaba-ss.co.jp\/<\/cite><\/blockquote>\n\n\n\n<h1 class=\"wp-block-heading\">USP\u3092\u3064\u304f\u308b\u6642\u306e6\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h1>\n\n\n\n<p>\u591a\u304f\u306e\u7d4c\u55b6\u8005\u306b\u3068\u3063\u3066USP\u3092\u4f5c\u308b\u3053\u3068\u306f\u7c21\u5358\u3067\u306f\u306a\u304f\u3001<br>\u3059\u3050\u306b\u601d\u3044\u3064\u304b\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u306e\u3067\u3001<br>USP\u3092\u4f5c\u308b\u3068\u304d\u306e\u30d2\u30f3\u30c8\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_350999087.jpg\" alt=\"\" class=\"wp-image-242\" srcset=\"https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_350999087.jpg 1000w, https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_350999087-300x200.jpg 300w, https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_350999087-768x512.jpg 768w, https:\/\/webmarketing.texthosting-b.net\/wp-content\/uploads\/2022\/05\/shutterstock_350999087-624x416.jpg 624w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u4ed6\u793e\u306b\u306f\u306a\u3044\u30b5\u30fc\u30d3\u30b9\u3067\u3001\u30e6\u30cb\u30fc\u30af\u3067\u3042\u308b\u3053\u3068<\/h3>\n\n\n\n<p>\u300c\u3042\u306a\u305f\u306e\u4f1a\u793e\u306eUSP\u306f\u4f55\u3067\u3059\u304b\uff1f\u300d<\/p>\n\n\n\n<p>\u3068\u554f\u308f\u308c\u3066\u3001\u307b\u3068\u3093\u3069\u306e\u4eba\u306f\u56f0\u3063\u3066\u3057\u307e\u3046\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8003\u3048\u3066\u3082\u305d\u3093\u306a\u3082\u306e\u306f\u601d\u3044\u6d6e\u304b\u3070\u306a\u3044\u30fb\u30fb\u30fb\u3002<\/p>\n\n\n\n<p>\u3068\u8ae6\u3081\u305a\u306b\u3001<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u4f1a\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u6df1\u304f\u63a2\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/mark><\/strong><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u4e0b\u306e\u3088\u3046\u306a\u9805\u76ee\u3092\u66f8\u304d\u51fa\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u4f1a\u793e\u3001\u3082\u3057\u304f\u306f\u3042\u306a\u305f\u81ea\u8eab\u306e\u7d4c\u9a13\u3084\u5b9f\u7e3e<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u65e2\u5b58\u306e\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u4f1a\u793e\u3092\u9078\u3093\u3060\u7406\u7531<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u7af6\u5408\u4ed6\u793e\u306b\u8ca0\u3051\u306a\u3044\u3068\u3053\u308d<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u30dd\u30ea\u30b7\u30fc\u3084\u3053\u3060\u308f\u308a<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u3042\u306a\u305f\u304c\u4ed5\u4e8b\u3092\u3057\u3066\u3044\u3066\u3084\u308a\u304c\u3044\u3092\u611f\u3058\u308b\u3053\u3068<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u4ee5\u4e0a\u306e\u3053\u3068\u3092\u601d\u3044\u3064\u304f\u9650\u308a\u66f8\u304d\u51fa\u3057\u3066\u307f\u308b\u3068\u3001<br>USP\u3068\u3057\u3066\u4f7f\u3048\u305d\u3046\u306a\u3053\u3068\u304c\u304a\u306e\u305a\u3068\u6d6e\u304b\u3093\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3069\u3046\u3057\u3066\u3082\u898b\u3064\u304b\u3089\u306a\u3044\u306a\u3089\u3001<br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\u81ea\u793e\u3067\u306f\u3042\u305f\u308a\u307e\u3048\u3060\u3068\u601d\u3063\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u3092<br>\u6d17\u3044\u51fa\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/mark><\/strong><\/p>\n\n\n\n<p>\u81ea\u793e\u3067\u306f\u3042\u305f\u308a\u307e\u3048\u306b\u601d\u3063\u3066\u3044\u308b\u3059\u3070\u3089\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u304c\u3001<br>\u5b9f\u306f\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u3066\u3044\u308b\u306e\u306b\u3001<br>\u3057\u3063\u304b\u308a\u3068\u8a34\u6c42\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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